Our Story
We're Not a Tech Company.
We're a Hospitality Company.
Premium 360 Tours was built by someone who spent years in hospitality marketing — and got tired of watching beautiful properties lose bookings because their online presence didn't do them justice.
Lorraine Fisher
Owner & 360 Tour Specialist
Meet Lorraine
The Person Behind Every Tour
Before founding Premium 360 Tours, Lorraine spent over a decade in hospitality marketing — working with hotels, wineries, and event venues to build their brands and fill their calendars. She understood the industry from the inside: the pressure to stand out, the challenge of converting online browsers into paying guests, and the frustration of watching a stunning property get overlooked because its digital presence didn't tell the right story.
When 360° virtual tour technology matured enough to deliver a truly immersive experience, Lorraine saw the opportunity immediately. Not just as a photography novelty — but as a genuine business tool. A way to let guests experience a space before they arrived, answer their questions before they asked them, and move them from curiosity to commitment without friction.
She founded Premium 360 Tours with a single conviction: a great tour should pay for itself. Every tour she builds is designed with that standard in mind — not just to look beautiful, but to drive bookings, capture leads, and grow the businesses she serves.
- 10+ years in hospitality marketing before founding Premium 360 Tours
- Personally oversees every capture session and tour build
- Specializes in conversion-focused tour design for hospitality businesses
- Works with clients from initial consultation through ongoing hosting
- Serves properties across the country — travels to every site
"I started this business because I was tired of watching incredible hospitality properties lose bookings to competitors with inferior spaces — just because those competitors had a better online presence. A great tour should level that playing field and then some."
— Lorraine Fisher
Our Journey
How We Got Here
Premium 360 Tours didn't start as a technology company. It started as a solution to a real problem Lorraine saw every day in hospitality marketing.
The Spark
After years working in hospitality marketing, Lorraine noticed a consistent gap: stunning properties were losing bookings to competitors with inferior spaces — simply because those competitors had better online presentations. She started exploring 360° technology as a solution.
First Tours
Lorraine completed her first three tours for a local winery, a boutique inn, and a day spa. All three clients reported measurable increases in inquiries within 60 days. The proof of concept was clear.
Going Full-Time
With a growing roster of hospitality clients and a reputation for results-focused tours, Lorraine launched Premium 360 Tours as a dedicated business — building out a full suite of packages and upgrade options tailored specifically to hospitality.
Expanding the Platform
Lorraine expanded the service offering to include advanced integrations — CRM connections, analytics dashboards, floor plan navigation, and membership enrollment CTAs — turning tours into full-featured marketing and conversion tools.
Today
Premium 360 Tours now serves hospitality businesses across the country — from single-property vacation rentals to multi-venue event companies. Every tour is still built with the same hands-on attention and conversion focus that defined the very first one.
What We Stand For
Our Mission & Values
We exist to help hospitality businesses compete and win online — by giving their spaces the digital presence they deserve.
Hospitality First
We built this business for hospitality professionals — people who pour their hearts into creating exceptional guest experiences. We understand your world because we've spent years in it.
Results Over Aesthetics
A beautiful tour that doesn't drive bookings is just expensive decoration. Every decision we make — from hotspot placement to CTA copy — is made with your conversion goals in mind.
Long-Term Partnership
We don't disappear after launch. Monthly hosting means we're your ongoing partner — updating your tour seasonally, tracking performance, and helping you get more from your investment over time.
Your Brand, Always
Your tour is 100% white-labeled. Guests only ever see your business — never any third-party platform or watermark. Your brand stays front and center, always.
Why Choose Us
What Makes Premium 360 Tours Different
There are other companies that offer 360° photography. What sets us apart isn't the technology — it's the hospitality expertise, the conversion focus, and the long-term partnership model that comes with every tour we build.
We come to you
Every tour starts with an on-site capture session. We travel to your property — no shipping equipment, no DIY setup.
Hospitality-only focus
We don't serve real estate agents, car dealerships, or retail chains. Hospitality is all we do — which means we're exceptionally good at it.
Built to convert
Every hotspot, form, and CTA is placed with your specific conversion goal in mind — not just to look impressive.
Ongoing relationship
Monthly hosting includes support, updates, and a partner who knows your property and your goals.
What Clients Say
"Lorraine doesn't just deliver a tour — she delivers results. She understood our business goals from day one and built a tour that actually moves the needle."
Margaret Holloway
Owner, Silver Ridge Estate Winery
"The shift to direct bookings has been remarkable. The commission savings alone paid for the tour in the first month. I wish we'd done this years ago."
James Alderton
General Manager, The Alderton Hotel
"I was skeptical at first, but the results were immediate. I raised my nightly rate within two weeks and bookings actually went up. It pays for itself every month."
Elena Vasquez
Owner, Casa del Sol
Ready to Work With Lorraine?
Schedule a free 30-minute consultation. Lorraine will walk through your property, your goals, and build a custom proposal — no pressure, no commitment.